Show Love
Wear it. Post it. Get featured.
Buy the gear, show love, and we show love back. Rep your city, tag us, and you become part of the campaign.
How it works
Three steps.
- 1
Wear it
Rock your city on a tee, hoodie or hat from the shop.
- 2
Post it and tag us
Photo or clip, tag us and add #ShowLoveHOA.
- 3
Get featured
We repost the best looks and put you on the Worn by wall.
Perks
Show love, get love.
Supporter
Any purchase
- Eligible for a repost on our socials
- Your photo can land on the Worn by wall
Ambassador
About $50 a month in gear DEMO
- A guaranteed feature post every month
- A spot on the Worn by wall
- Your own discount code to share
Face of your city
By application
- Featured in your city's hero and ads
- Model new drops first
- Credit on every photo
Disclosure: Featured ambassadors receive perks (free or discounted gear, discount codes and features). If you are in the program, your posts about us must say so: add #ad or #ambassador.
Worn by
Worn by
Real people repping their city. Approved posts only.
Be the first in your city
Wear it, tag us, apply. Your photo goes up here with your handle and your city.
Apply nowApply
Apply to Show Love
Two minutes. We review every one by hand. Ladies and gents who want to model: pick the model option.
Love received.
We review every application by hand. If you are picked, we reach out on Instagram or TikTok or by email. Meanwhile: wear it, post it, tag us with #ShowLoveHOA.
Program terms
DRAFT for owner review. Not legal advice; have it checked before launch.
1. What Show Love is
A customer ambassador program run by The Heart of Apparel. You wear our gear, post it and tag us; we may repost you, feature you on our website and in ads, and give perks. It works like a barter or sponsorship. It is not a job, there is no pay, and joining does not make you an employee or agent of The Heart of Apparel.
2. Tiers and perks
Supporter: any purchase makes you eligible for a repost. Ambassador: about $50 a month in purchases gets a monthly feature post, a spot on the Worn by wall and a discount code. Model / Face of your city: by application. Tier prices shown on the site are examples (marked DEMO) until we confirm them. Perks can change; we will say so on this page.
3. Who can join
You must be 18 or older and live in the United States. One application per person. We choose who is featured and can decline or end any feature at any time.
4. Your photos and likeness
You keep ownership of your photos. When you apply you give The Heart of Apparel a free, non-exclusive permission to repost, crop and feature the photos you submit, with your handle and first name, on our website, social accounts and ads, always with credit to your handle. Only send photos you took or have the right to share, and only with people in them who are 18+ and agreed. You can withdraw anytime by emailing thesetmagazine@gmail.com: we take your photos off the site and stop using them in new posts and ads. Posts already shared by other people may stay where we do not control them.
5. Disclosure (FTC)
Featured ambassadors receive perks (free or discounted gear, discount codes and features). If you are in the program, your posts about us must say so: add #ad or #ambassador. We label features we pay for in perks the same way.
6. Your information
We keep your name, email, handle, city, ZIP, sizes and photos only to run the program. We never sell them. Ask us to delete them anytime.
7. Changes
We may update these terms; the current version is always on this page.
